Most websites use Google Analytics to process data about visitors to their site. I don’t.
I use a product called Fathom Analytics, which collects data about visitors to my website, but none of that data is personal. The only information that is collected relates to:
- Pages visited
- Where the visit was referred from
- Device type
- Browser used
None of this data can be related back to the individual site visitor, so your personal data is safe.
Why not use Google Analytics?
If you aren’t paying for a product, you are the product. That’s why Google Analytics is free, because they make enough money off the personal data their customers give them by using their analytics service.
I pay a monthly fee direct to Fathom Analytics, so they have no interest in harvesting personal data from the visitors to my website.
Why does digital privacy even matter?
You may think that digital privacy doesn’t matter because you have nothing to hide. And that may be true (to some extent), but your data shouldn’t be monetized and sold by huge tech companies who are taking your tastes and preferences and selling them to advertisers (including companies like Cambridge Analytica).
These companies are following you around the internet, keeping track of what you do, and then using that knowledge to sell you things or manipulate your thoughts.
If you want to know more about digital privacy, or you want to sign up to my ‘privacy-first’ analytics service, please get in touch.