As a coach or consultant, it’s really important to establish expertise and authority in your industry as that forms the cornerstone of your business credentials.
One of the most effective (and easiest) ways to establish authority in your industry is to create compelling, informative content via a blog on your website.
As well as establishing authority, a blog will help you to engage with your audience and build trust and loyalty along the way.
What exactly is a blog?
A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). A blog can be a standalone website, or it can be integrated into an existing website.
Blog posts (just like this one) can be written and published daily, weekly or monthly – the frequency really is up to you.
Adding a blog to an existing website
WordPress makes it super easy to add a blog to an existing website. In fact, if you built your website using WordPress, then it already has everything you need to create a blog feature.
Out of the box, WordPress is a blogging platform. So all of the foundations that you need, are there at your fingertips.
The difference between a web page and a blog post
A website PAGE is a static web page that provides specific information, such as a product page or an about page. A web page is accessed from the website menu. You would use a web page to provide information on a specific topic.
A blog POST is a diary-style piece of content that informs, teaches or entertains the reader about a particular topic. A post will be date-stamped on the date of publication and can also be assigned to a specific blog category.
What should you blog about?
Depending on your industry and what you want your blog to achieve, there are various subjects that you could blog about.
- Share case studies (with the approval of your clients);
- Provide an update about a new product or service you may be offering;
- Share an update about your business or personal life;
- Write about a piece of industry news;
- Highlight a worthy cause that is relevant to your work or your clients
If you need any help in creating a blog for your business, do get in touch and let’s have a chat about your requirements and how I may be able to help.