Ah, the old SEO question… your website is in competition with billions of others (yep, billions), so knowing how to position your website so that it has the best chance of success is really important.
So how do you improve your search engine results page (SERPs) performance? I’ve listed below, what I believe are the three key elements that you need to consider when it comes to SEO.
Compelling, informative content
Your content should be compelling, informative and provide visitors to your website with the information they are searching for. This means you have to consider what your target audience want – what are their pain points?
When you understand how your products or services can solve their pain points, you can create content that meets that objective.
An outstanding user experience
Fancy shmancy websites were fine back in the 90’s; today users want a site that loads quickly and is easy to navigate. Have you ever visited a website that. took. an. age. to. load…? Exactly, you probably navigated away from the site before it even loaded – that is known as bounce rate and the higher the bounce rate, the more Google points a wavy finger at you!
Focus on making your website as slick, minimal and fast loading as you can.
Building audience relationships
Building beneficial relationships with your audience and authority in your industry is key to the success of your online journey. Google calls this ‘Expertise, Authoritativeness, Trustworthiness’, or E-A-T.
By creating compelling, informative content and by building your expertise as an authority in your industry, your website will reflect this and Google will then index your website as being a site that is of benefit to those searching for your content.
My SEO Roadmap focuses heavily on all of the above elements, so if you do need some guidance please check it out.