As an ethical business with a focus on honesty and transparency, I am committed to the promises as detailed below.

When dealing with me, I promise that:

What I WILL NOT do is:

  • I will not inflate my fees in order to increase profits;
  • I will not communicate using foul language;
  • I will not over-promise and under-deliver on any of my services;
  • I will not outsource any of the work I do for you, unless expressly agreed beforehand; and
  • I will not take on any projects or work that is outside of my level of experience and expertise.

What I WILL do is:

  • I will act professionally and courteously at all times;
  • I will reply to communication quickly and concisely (I also expect this of you);
  • I will use plain English and communicate in a tech-jargon free manner at all times;
  • I will honour any fees that I quote; and
  • I will respect you, your business and your customers at all times.

When using my website, I promise that:

What I WILL NOT do is:

  • I will not use trackers to harvest your personal information;
  • I will not use annoying pop-ups and advertising graphics;
  • I will not use obscene language;
  • I will not promote services that I have no expertise in; and
  • I will not promote or link to illegal or unethical businesses or websites.

What I WILL do is:

  • I will provide a website that is easy to navigate;
  • I will communicate in easy to read, tech-jargon free language;
  • I will be transparent and honest in all of my communication;
  • I will provide multiple methods you can use to contact me;
  • I will only promote services that I have experience in; and
  • I will only link to websites that are ethical and professional.
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The Ethical Move Pledge


In order to demonstrate my commitment to ethical practices, I have taken the Ethical Move pledge because I want to make a difference in my industry, which historically has been based on unethical selling tactics.

The Good Business Charter


I am also thrilled to be accredited to The Good Business Charter (GBC), an organisation which recognises the responsible business actions of businesses both big and small.

The GBC is an independent not-for-profit organisation working with organisations including the TUC, IoD and FSB to give a benchmark for ‘Good Business’ which is accessible to all.

I am committed to abiding by those components that are relevant to a one-person business, such as:

  • Equality, diversity and inclusion;
  • Environmental responsibility;
  • Pay fair tax;
  • Commitment to customers;
  • Ethical sourcing; and
  • Prompt payment to suppliers.