You could choose to maintain your website yourself (or have your employees take care of it), but is that the best solution?
In this article, I’ll outline some of the benefits of outsourcing the maintenance of your website, so you can make an informed decision that’s best for your business.
Maintaining a website can be akin to running your car. Just like your car needs regular servicing, your website requires care and maintenance to ensure it runs smoothly.
You could choose to maintain your website ‘in-house’. There are a great many resources that will help you (or your staff) to keep your website up to date. Below are some of them:
WordPress Website Self-Management Resources
If you are weighing up whether outsourcing website maintenance is the right decision for you and your business, here are some reasons why outsourcing may be the best decision.
Expertise and Specialisation:
When you outsource website maintenance, you tap into the expertise of a professional who eats, sleeps, and breathes all things web-related (such as me). I stay up to date with the latest trends, technologies, and best practices, ensuring my knowledge and your website is the best it can be.
Running a successful website demands technical know-how, regular updates, security patches, and bug fixes. Hiring and training an in-house team for these tasks can quickly drain your resources. Outsourcing website maintenance often proves more cost-effective, as you only pay for the services you need when you need them.
Outsourcing frees up your time, allowing you to focus on core business activities. Rather than wrestling with plugins and troubleshooting, you can devote your energy to strategy, growth, and innovation.
A website that’s down is like a closed shop in the digital world. Downtime can cost you customers, revenue, and reputation. A Website Care Plan will usually include a service that monitors website uptime, with any issues being dealt with quickly, thus keeping your website up and running smoothly.
Website maintenance professionals are well-versed in safeguarding your website from potential vulnerabilities. Security measures are implemented, software updated, and regular backups taken to ensure your precious data is protected. With in-house maintenance, the responsibility of staying ahead of security threats might stretch your resources and expertise.
Scalability and Flexibility:
During peak seasons or sudden surges in traffic, you need the ability to scale up quickly. Outsourcing offers the flexibility to adapt to changing demands without the hassle of hiring temporary staff. Website care professionals can adjust their services based on your requirements, giving you a tailored solution that matches your needs.
Whilst performing website maintenance has it’s advantages, outsourcing brings a multitude of benefits that can significantly outweigh the decision to handle it in-house.