What are the hidden costs of self-maintaining your WordPress website?
In this article, I’ll highlight some of the reasons DIYing the maintenance of your website could cost you more than just time and money (hint – none of them are very good).
Website security breaches
Cyber criminals are becoming increasingly sophisticated in the methods they use to attack vulnerable websites. You only have to read the articles on websites such as Wordfence to gain an understanding of how widespread cyber-attacks are.
If you are self-maintaining your WordPress website and your site security gets breached, do you know how to rectify the issue? Your website could be down for days or weeks and sensitive information could be harvested, resulting in possible civil investigations into your business and its security procedures.
Downtime for reasons unknown
Rarely are websites online 24/7; there are often very small periods when a website is offline and this is usually caused by issues with your web host and their web servers. In cases like this, your website will be offline for no more than a minute or two.
But what if your website goes offline for hours at a time? As well as potentially losing business, would you know how to investigate and resolve the issue that’s caused the downtime?
Contact forms stop working if not checked
Imagine a potential client visits your website and, interesting in working with you, they complete your contact form. They receive a message on-screen that says “thanks for getting in touch, we’ve received your information”.
But you never receive the information, because your contact form isn’t working…
And because you never send yourself a contact form message, the issue goes unresolved for days, weeks or months, resulting in a huge potential loss of business.
Loss of reputation due to an ineffective website
Following on from the issue with contact forms not working, such issues can result in a loss of reputation which can take a long time to regain.
Other issues such as slow loading web pages, outdated content, non-mobile responsiveness and broken links can all contribute to a potential client forming the wrong impression about you and your business.
It’s not all doom and gloom
Whilst self-maintaining your WordPress website can be fraught with danger, it’s not all gloom and doom. By outsourcing the maintenance of your website to an expert, you are removing (or at least reducing) the chances of the above issues occurring.
And at the same time, you are freeing yourself up to focus on doing what you are best at; growing your business and serving your clients.
If you want to know more about the benefits of outsourcing the maintenance of your WordPress website, read this article.