I often get asked ‘how do I blog?’ and the answer is as broad as it is long. In fact, ask 50 people and you’ll likely get 50 answers.
But there are some concrete rules that if followed, will better place you to achieve success with your blog (whether it’s for business or pleasure).
Rule One – Quality over quantity
You could publish a blog post 10 times a day, but it’s quite likely that those posts will be poor at best, mainly because you’d have to spend a minimal amount of time creating each one.
Instead, focus on creating content that is high-quality, rather than going for quantity in the hope somebody reads them.
Blog posts that are high in quality will possess the following attributes:
- Starts with a great title.
- Written with your audience in mind.
- The subject addresses your audience pain point(s).
- Contains well researched external links and references.
- Encourages reader engagement.
Rule Two – Audience focus
If you write for everybody, then you write for nobody. This is so true and a trap that many bloggers fall into.
Whether your blog is for pleasure or for business, you should already have an idea of the type of people who will be reading your blog – your ideal audience if you will.
So when you plan your blog post and start creating the content, ensure that you write in a manner that connects with your audience. It’s much easier than trying to write for the masses.
Rule Three – Share and engage
Once you’ve written and published your blog post, don’t just sit back and wait for the likes and comments. Now is the time to actively promote your blog post and encourage engagement.
There are a number of ways that you can promote engagement on your blog posts:
- Share your blog posts on all of your social media channels – provide a link to your post.
- Ask for feedback from your audience – prompt them with a question.
- Include a taster of the blog post in your email newsletter.
- Message a connection and tell them about the blog post.
This is not an exhaustive list of methods to create a strategy for your blog, but an introduction to a subject that I will be expanding on in the future, so do sign-up to my occasional email list if you want more insights into blogging strategies.